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Our purpose is to develop people and help them build great businesses.

We are far more than investors.

We are entrepreneurs strategists mentors coaches financial gurus recruiters !

PieLAB is an Australian investment management firm founded by entrepreneurs with real operating experience that invest in outstanding people and help them build great businesses.

Our purpose is to develop people and build great businesses.

We are far more than investors.

We are entrepreneurs strategists mentors coaches financial gurus recruiters !

PieLAB is an Australian investment management firm founded by entrepreneurs with real operating experience that invest in outstanding people and help them build great businesses.

About PieLAB

PieLAB Council Capital is a company that invests in small businesses and helps them grow. Ideally we like to invest in businesses that:

  • Have at least $3 million of revenue,
  • Generate at minimum of $500,000 in annual profits,
  • And have some form of recurring / subscription revenue or a repeat customer base.

We are not a private equity firm, and we are not looking to simply grow your business and then sell it. In fact, we prefer to partner for the long term. We invest our capital, experience, and unrivalled network to develop people into great leaders and help them build great businesses. We take a hands-on, direct approach as we become an extension of our portfolio companies, and once they are on the right track, stay out of the way so they can work their magic! 

We can help:

  • Improve your business and leadership skills, so you can grow a great business,
  • Provide you with capital so you can grow by acquisition,
  • Help you maximise the value of your business so you can exit and live comfortably in retirement, or
  • Provide you with capital so you can buy the business you’re currently working in.

And if the above examples don’t fit your exact situation, and you’ve got a good business or a plan to make an average business great, give us a call, we’d love to help.

Our Approach

  • Do you need capital to grow your business?
  • Are you wanting to maximise the value of your business before exiting?
  • Do you need help getting your business to run without you?
  • Are you the CEO or a senior manager in a business that you’d like to own?

Then we can help… And we can provide much more than just capital. We are an extensive team of mentors, coaches, marketing experts, finance gurus and strategists and we are not just interested in short term growth so we can sell for a profit, in fact we’d prefer to be partners for the long term, and not sell at all!

Regardless of your time frame or plan, if you have a genuine interest in learning, and want to become a truly successful business leader, then we can help you on your journey.

Our PURPOSE

Is to develop people and help them build great businesses.

We want to work with people that have similar values to ours. Our values drive everything we do.

Our Values

1-inquisitive
Be Inquisitive
At the heart of all PieLAB activities is a thirst for learning (not just from experience) and an inquisitive approach to business. Only those who can maintain a learning mindset become successful business investors and operators. 
2-guag
Uphold a ‘Get Up And Go’ (GUAG) Mentality
Great business operators have GUAG—they make things happen. They overcome obstacles, refuse to take no for an answer, find solutions where others see problems, and above all, remain passionate about what they do. Great investors require similar energy, relentlessly pursuing and vetting opportunities and helping their investments succeed, year after year. 
3-generous
Remain generous
In the business world, opportunity comes to those who have a reputation for doing good—who are fair in their dealings and treat people well, while also having a proven track record of adding value. At PieLAB, we are generous with our time, knowledge and expertise in growing businesses, and we are generous with our reward structure for leaders that genuinely add value. 
t4-humble
Be humble
According to leadership researcher Bradley Owens (Owens et al., University at Buffalo. "Humility key to effective leadership." ScienceDaily. ScienceDaily, 9 December 2011). ‘Leaders at all levels view the admission of mistakes, highlighting the strengths of others and modelling teachability as being at the core of humble leadership.’ Humble leaders are better liked, more effective, have a lower sense of entitlement and are more helpful. At PieLAB, humility is key to the collective success of our organisation.
T1-inquisitive
Be Inquisitive
At the heart of all PieLAB activities is a thirst for learning (not just from experience) and an inquisitive approach to business. Only those who can maintain a learning mindset become successful business investors and operators. 
t2-guag
Uphold a ‘Get Up And Go’ (GUAG) Mentality
Great business operators have GUAG—they make things happen. They overcome obstacles, refuse to take no for an answer, find solutions where others see problems, and above all, remain passionate about what they do. Great investors require similar energy, relentlessly pursuing and vetting opportunities and helping their investments succeed, year after year. 
t3-generous
Remain generous
In the business world, opportunity comes to those who have a reputation for doing good—who are fair in their dealings and treat people well, while also having a proven track record of adding value. At PieLAB, we are generous with our time, knowledge and expertise in growing businesses, and we are generous with our reward structure for leaders that genuinely add value. 
t4-humble
Be humble
According to leadership researcher Bradley Owens (Owens et al., University at Buffalo. "Humility key to effective leadership." ScienceDaily. ScienceDaily, 9 December 2011). ‘Leaders at all levels view the admission of mistakes, highlighting the strengths of others and modelling teachability as being at the core of humble leadership.’ Humble leaders are better liked, more effective, have a lower sense of entitlement and are more helpful. At PieLAB, humility is key to the collective success of our organisation.

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Contact Us

Our doors are always wide open. Whether you’re a startup an investor or just interested in what we do, drop us a line.

Above all else, we believe in the value of networking.