Our purpose is to develop people and build great businesses.

We are far more than investors.

We are !

PieLAB is an Australian investment management firm founded by entrepreneurs with real operating experience that invest in outstanding people and help them build great businesses.

Our purpose is to develop people and build great businesses.

We are far more than investors.

We are !

PieLAB is an Australian investment management firm founded by entrepreneurs with real operating experience that invest in outstanding people and help them build great businesses.

About PieLAB

PieLAB Capital is an investment management business established in 2016.  We invest our capital, experience, and unrivalled network to develop people into great leaders and help them build great businesses. We take a hands-on, direct approach as we become an extension of our portfolio companies. We help businesses to make real world impact with our team of experienced founders and entrepreneurs.

Our Approach

We are far more than just investors. We are mentors, recruiters, strategists and we are entrepreneurs. We use our skill sets such as marketing, strategy, finance, management and organisational health to help grow people to build great businesses. 

The flipside to the advantage of the independence that comes with having your own business, is the isolation that comes in a time of need. We believe that the needs of SMEs are often unmet, leaving owners forced to learn by making mistakes or reinventing the wheel. What if you could maintain your independence, but have expertise and resources that can usually only be accessed by the big guys? Realistically SMEs don’t always have the funds for expensive marketing, finance, management, sales, HR or strategy advice which leaves SMEs thinly spread, when their core focus should be on realising the vision of the company.

Our PURPOSE

Building a scalable portfolio of independently operated SMEs requires PCCF to attract great leaders. To succeed, we have developed a single purpose and a clear set of values.

Our Values

Our values drive everything that we do.

Asset 8home

Be Inquisitive

Be Inquisitive

At the heart of all PieLAB activities is a thirst for learning (not just from experience) and an inquisitive approach to business. Only those who can maintain a learning mindset become successful business investors and operators. 

Uphold A GUAG mentality

Uphold A ‘Get Up And Go’ (GUAG) Mentality

Great business operators have GUAG—they make things happen. They overcome obstacles, refuse to take no for an answer, find solutions where others see problems, and above all, remain passionate about what they do. Great investors require similar energy, relentlessly pursuing and vetting opportunities and helping their investments succeed, year after year. 

Remain Generous

Remain Generous

In the business world, opportunity comes to those who have a reputation for doing good—who are fair in their dealings and treat people well, while also having a proven track record of adding value. At PieLAB, we are generous with our time, knowledge and expertise in growing businesses, and we are generous with our reward structure for leaders that genuinely add value. 

Be Humble

Be Humble

According to leadership researcher Bradley Owens (Owens et al., University at Buffalo. "Humility key to effective leadership." ScienceDaily. ScienceDaily, 9 December 2011). ‘Leaders at all levels view the admission of mistakes, highlighting the strengths of others and modelling teachability as being at the core of humble leadership.’ Humble leaders are better liked, more effective, have a lower sense of entitlement and are more helpful. At PieLAB, humility is key to the collective success of our organisation.

Our PURPOSE

Building a scalable portfolio of independently operated SMEs requires PCCF to attract great leaders. To succeed, we have developed a single purpose and a clear set of values.

Our Values

Our values drive everything that we do.

Asset 8home

Be Inquisitive

Be Inquisitive

At the heart of all PieLAB activities is a thirst for learning (not just from experience) and an inquisitive approach to business. Only those who can maintain a learning mindset become successful business investors and operators. 

Uphold A GUAG mentality

Uphold A ‘Get Up And Go’ (GUAG) Mentality

Great business operators have GUAG—they make things happen. They overcome obstacles, refuse to take no for an answer, find solutions where others see problems, and above all, remain passionate about what they do. Great investors require similar energy, relentlessly pursuing and vetting opportunities and helping their investments succeed, year after year. 

Remain Generous

Remain Generous

In the business world, opportunity comes to those who have a reputation for doing good—who are fair in their dealings and treat people well, while also having a proven track record of adding value. At PieLAB, we are generous with our time, knowledge and expertise in growing businesses, and we are generous with our reward structure for leaders that genuinely add value. 

Be Humble

Be Humble

According to leadership researcher Bradley Owens (Owens et al., University at Buffalo. "Humility key to effective leadership." ScienceDaily. ScienceDaily, 9 December 2011). ‘Leaders at all levels view the admission of mistakes, highlighting the strengths of others and modelling teachability as being at the core of humble leadership.’ Humble leaders are better liked, more effective, have a lower sense of entitlement and are more helpful. At PieLAB, humility is key to the collective success of our organisation.

Our Space

The Precinct

Here at PieLAB, we strongly believe in the power of a positive eco-system. Where better to build a base than Brisbane’s iconic hub, The Precinct. Home to some of Queensland’s finest minds, The Precinct has become a centre of gravity for all things growth, entrepreneurship and collaboration.

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Contact Us

Our doors are always wide open. Whether you’re or just interested in what we do, drop us a line.

Above all else, we believe in the value of networking.