The PieLAB Approach

PieLAB Venture Partners is a venture capital business established in 2016 to invest in late-stage startups. We invest our capital, experience and unrivalled network in the Australian Real Estate Industry to help dedicated founders to reach their full potential. We take a hands-on, direct approach as we become an extension of your company. We help businesses to make real world impact with our team of experienced founders and entrepreneurs by your side.

The PieLAB Approach

PieLAB Venture Partners is a venture capital business established in 2016 to invest in late-stage startups. We invest our capital, experience and unrivalled network in the Australian Real Estate Industry to help dedicated founders to reach their full potential. We take a hands-on, direct approach as we become an extension of your company. We help businesses to make real world impact with our team of experienced founders and entrepreneurs by your side.

How We Work

We work alongside our founders. We combine our skill sets such as marketing, strategy, finance, management and organisational health with your innovation and ambition to build a bigger pie. Collaboratively we’ve applied formulas that work to build strong foundations, great teams and high growth businesses that last the distance. Let us support you to realise YOUR vision.

Investment Mandate

The brokerage and management of real estate not just in Australia, but also internationally has changed very little over the past 40 years. Wide scale technology adoption across the industry is changing the way real estate is transacted, therefore investment in these technology based businesses presents an enormous opportunity to generate quality returns.  

PieLAB Venture Partners in conjunction with 43 of Australia’s leading real estate businesses that collectively account for approximately 7% of all real estate transactions and property management services in Australia, have pooled their resources to invest over $10 million in the Real Estate Industry Venture Capital Fund 2016. This has lead to the creation of Australia’s first real estate specific technology fund.

As part of a $20 million fund (currently 70% subscribed) the Real Estate Industry Venture Capital Fund will invest in approximately 8 businesses that provide products and services relevant to the real estate industry. The fund’s management team and Advisory Committee who collectively account for nearly 25% of the total investment in the fund are amongst the most influential and well connected people in the Australian real estate industry. The management team and investment committee are experienced entrepreneurs and finance professionals who have run multiple businesses and made several successful investments in and around the real estate industry.

What We’re Looking For

PieLAB will invest in approximately 8 businesses providing products or services relevant to the real estate industry. We’re looking for committed founders with a vision to drive the future of the real estate industry through innovation and technology. We like to partner with founders at the ‘sweet spot’ – your business has created traction and the market has acknowledged you’re onto something good, but at the same time, you’ve travelled as far as the road will take you without additional resources and support.

It is at this fork in the road that combining your business with our resources can lead to exponential potential.

Our Ideal Partner

– A later stage startup that has already proven itself in the marketplace –

– Committed to being ‘the best’ –

– Ambitious and hardworking –

– An insatiable thirst for learning –

– A leader and a team-player –

– Transparent, ethical and honest –

– Passionate about their business –

– A disruptor with a unique offering –

– Never takes themselves too seriously –

– Shares our culture and quirk –

Our Ideal Partner

– A later stage startup that has already proven itself in the marketplace –

– Committed to being ‘the best’ –

– Ambitious and hardworking –

– An insatiable thirst for learning –

– A leader and a team-player –

– Transparent, ethical and honest –

– Passionate about their business –

– A disruptor with a unique offering –

– Never takes themselves too seriously –

– Shares our culture and quirk –

The Importance of Optimism

It’s no secret that being an entrepreneur can be lonely. Once we’re on board, we’re here to lift you up, guide you and offer hands-on support. Whatever it takes to help you succeed we’re willing to roll-up our sleeves and get involved.

Recruitment, sales, marketing, finance, even just a second opinion on a tough decision, we’re here to help. And our experience in founding and exiting nearly 10 businesses between us, some of which were the largest of their type in Australia means we know what you’re going through when times get tough.

Why Partner With PieLAB

The flipside to the advantage of the independence that comes with having your own business, is the isolation that comes in a time of need. We believe there’s a gap when it comes to venture capital firms in Australia, meaning that the needs of SMEs are often unmet, leaving owners forced to learn by making mistakes or reinventing the wheel. What if you could maintain your independence, but have expertise and resources that can usually only be accessed by the big guys? Realistically SMEs don’t always have the funds for expensive marketing, finance, management, sales, HR or strategy advice which leaves SMEs thinly spread, when their core focus should be on realising the vision of the company.

Enter PieLAB. We’re your team of tried and proven growth experts.

Our Skillset

+ Your Vision

= Unstoppable

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Your Business

+ Our Resources

= Exponential Potential

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From Viable

-> To Sustainable

-> To Exponential